Founded in 1971. Trusted for generations. This summer, South Texas's most established aesthetic surgery practice evolves into something new, with the same people you already know.
Confia by Rios Center for Aesthetic Surgery
A Legacy Worth Trusting
For over 55 years, this practice has stood for one thing above all else: ethical, patient-first care delivered by surgeons you can trust. It started in 1971 when Dr. Luis M. Rios, Sr. became the first plastic surgeon in the Rio Grande Valley. His son, Dr. Luis M. Rios, Jr., joined in 1998 and has spent more than two decades earning the trust of this community, one patient at a time. Two generations, one unwavering standard. That is what Confia by Rios is built on.
What Is Confia by Rios?
Confia means “trust”, and that is exactly what Dr. Rios has spent his career building. Confia by Rios Center for Aesthetic Surgery is the next chapter of the Rios Center for Plastic Surgery, a practice his father started in 1971 and that he has led since 1998. Same surgeon, same facility, same standard of care. Growing to serve more patients, with more board-certified surgeons, under a name that says plainly what this place has always stood for
The Three Pillars of Confia by Rios
Safety First
Every procedure at Confia by Rios takes place in a private, AAAASF-accredited surgical center that meets the highest national standards for patient safety. Dr. Rios is himself a Certified Surgery Center Inspector, so when he says this facility was built right, he means it.
Truly Certified Expertise
Dr. Rios, Jr. is board-certified by the American Board of Plastic Surgery, fellowship-trained in hand surgery, and has been named the Rio Grande Valley's Favorite Plastic Surgeon 23 consecutive years. At Confia by Rios, you will always know exactly who is operating and that their credentials are beyond question.
A Legacy You Can Count On
What started as the commitment of a single surgeon to this community is now a 55-year legacy. Confia by Rios carries that history forward, with new surgeons joining a practice where the standard of care has never wavered and never will.
Why It Matters
At Confia by Rios, you get honest consultations with no sales pressure, clear pricing with no surprises, and a surgeon who has been part of this community his entire career. This is a family legacy that has been showing up for South Texas patients for over five decades, and that is not changing.
"When that patient says, 'You changed my life in such a positive way,' that brightens my day. That makes it all worth it." - Dr. Luis M. Rios, Jr.
